Graphic Design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), way finding or environmental design, advertising, web design, communication design, product packaging and signage.
Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals. Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colours, packaging and text as part of branding(see also advertising). Branding has increasingly become important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.
Textbooks are designed to present subjects such as geography, science and math. These publications have layouts that illustrate theories and diagrams. Graphic design also applied to layout, formatting, illustrations and charts.
Graphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screen printed for sale.
From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information – known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories.
Typography includes type design, modifying type glyphs and arranging type. Type glyphs (characters) are created and modified using illustration techniques. Type arrangement is the selection of typefaces, point size, tracking (the space between all characters used), kerning (the space between two specific characters) and leading (line spacing).
Typography is performed by typesetters, compositors, typographers, graphic artists, art directors and clerical workers. Until the digital age, typography was a specialized occupation.
Software’s used for Graphic Designing
- Adobe Photoshop
- Adobe Illustrator
- Corel Draw
The raster graphics editing software Photoshop, currently produced by Adobe Systems, was originally created in 1988 by brothers John and Thomas Knoll. The first retail version of Photoshop was released exclusively for Apple Macintosh computers in 1990.
Adobe Photoshop is the predominant photo editing and manipulation software on the market. Its uses to creating intricate digital paintings and drawings that mimic those done by hand. Available for Windows and Mac, Adobe Photoshop is an extremely powerful application that’s used by many professional photographers and designers. You can use Photoshop for almost any kind of image editing, such as touching up photos, creating high-quality graphics, and much more.
Uses of Photoshop:-
Photoshop is a graphics-editing program that is used to create and manipulate images. The program’s versatile nature makes it useful for a huge range of imaging tasks, and Photoshop is used in fields as diverse as architecture, animation, web design and medicine.
Some Major Uses of Photoshop is given below-
- Matte Painting – A matte painting is a painted representation of a landscape, set, or distant location that allows filmmakers to create the illusion of an environment that is nonexistent in real life or would otherwise be too expensive or impossible to build or visit.
- Black & White to Colour – converting Black and white into colour.
- Photo Restoration – photograph restoration uses a variety of image editing techniques to remove visible damage and aging effects from digital copies of physical photograph.
- Photo Retouching – Retouching is the process of getting an image ready for final presentation. This can take a variety of techniques and process, can be very subtle or dramatic but every image that you see used in advertising will be subjected to some form of enhancement, such as dust removal and sharpening.
- Digital Painting.
- Photo Manipulation.
About Adobe Illustrator
Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. The latest version, Illustrator CC 2017, is the twenty-first generation in the product line. Adobe Illustrator provides results in the typesetting and logo graphic areas of design.
CorelDraw is a vector graphics editor developed and marketed by Corel Corporation. It is also the name of Corel’s Graphics Suite, which bundles CorelDraw with bitmap-image editor Corel Photo-Paint as well as other graphics-related programs.
Career Opportunities After Doing Graphic Designing:
- Logo Designer
- Brochure Designing
- Business Cards Designer
- Pamphlet Designer
- Letterhead Designer
- Poster Designing
- Flyer Designer
- Magazine Designer
- Flex Designer